liberté
a brand so delicious I worked on it at two different agencies
liberté | méditerranée
This more recent mandate was to position Liberté’s Méditerranée line as their most indulgent offering, so I had fun with the ice cream comparison. In-store pieces targeting the ice cream section were the cherry on top.
art director | Alexandre Jutras
creative director | Richard Rochette-Villeneuve
liberté | ooh
liberté | ooh
liberté | ooh
Liberteě Recycling
liberté | radio
I worked on this spot while still at Marketel. The Méditerranée line was yet to be a household name, so I cast real-life married couple (Claudia Besso & Richard M. Dumont) for a more authentic feel.
