my story

thinking outside of the box is wonderful, but you’d best understand the box first

thinking outside of the box is wonderful, but you’d better understand the box first

other clients:

saq | mcdonald’s | rogers | maybelline new york | yoplait

say hello:

I’ve been in love with the written word for as long as I can remember, from the briefest words of a headline to the fluid narrative of long copy.

In 2010, I joined Cossette and set out to create a clearer, more member-focused voice for Aeroplan. Luckily, immersing myself in a national account’s complex business reality and strategic positioning is a passion.

Other excellent experiences included style writing for Simons, food writing for Liberté, health writing for Accu-Chek and a brand manifesto for Cossette itself.

In 2004, I started out at Marketel as a waitress-turned-junior-copywriter, later becoming lead writer on L’Oréal Paris. It gave me prolific writing opportunities and an excellent foundation in studio management, talent direction and story editing.

I also spent considerable time on Air Canada, a great study in the volume and time-sensitive demands of a national account. And I logged many pleasurable hours of French-to-English adaptation for various clients, a writing practice I still enjoy today.